Our Story
The story of loopwheels is one of determination, and a streak of madness. They were invented and developed by Sam Pearce, in his home in Nottinghamshire, England. By training and profession, Sam is a mechanical engineer and industrial designer. By nature, he is some one who loves making things: designing, building, doing. He loves simplicity, and products that work well.
Sam is practical and hands-on. He is stubborn and doesn’t give up easily. All useful traits when you find you’ve set out on a journey to reinvent the wheel . . .
Sam believes passionately in craftsmanship and in the skills and knowledge that come from practical experience. He worked with a small local company, KG Archery, manufacturers of archery bows, on the development of the springs for loopwheels.
We’re proud to be a British manufacturer of a world-class innovation in wheel technology.
Where it all started
In 2013 we raised funding to get Loopwheels into production by running a Kickstarter crowdfunding campaign. 178 lovely people pledged their support; some are listed here.
Without these 178 people, you wouldn’t be able to buy Loopwheels today.
In 2015, we ran a second campaign to fund tooling for Loopwheels for wheelchairs.
THANK YOU ALL!
For more information on where it all started, check out our Company Timeline, which was created to celebrate 10 years of Loopwheels for wheelchairs in 2025!
Meet the team
Sam Pearce
Designer, Engineer, Inventor, Co-Founder. Creative. Brilliant. Determined. Irreverent. And grumpy.
Gemma Pearce
Co-Founder. Managing Director. Diplomatic. Public relations. International. THE BOSS!
Ian Abbott
Sales and Marketing Director. Business development. Nothing is impossible! Mr Positive.
Dan Cox
Chief Loopwheels Builder. Calm. Careful. And camera-shy.
Katie Dickens
Chief Customer Support: Katie deals with any returns and looks after our web “Live Chat” and customer trials scheme, as well as processing orders and wrangling with export documentation with Kay.
Kay Stafford
Meticulous organiser of shipments and processor of orders. Kay likes to get things right – exactly what’s required for export documentation to ensure our wheels pass through customs to reach our customers quickly!
Ellie James
Digital Marketing Assistant: Ellie quietly and carefully plans our digital marketing posts. She writes a beautiful newsletter too! Ellie mixes her Loopwheels time with studying for a Digital Marketing degree at Nottingham Trent University.
Callum Brown
Callum builds Loopwheels, fits push rims and packages everything up ready for dispatch. Not quite as camera-shy as Dan (almost!)