About us

Loopwheels are designed, engineered and made in England by Jelly Products Ltd. It’s a registered design with patents pending.

Our Story

The story of loopwheels is one of determination, and a streak of madness. They were invented and developed by Sam Pearce, in his home in Nottinghamshire, England. By training and profession, Sam is a mechanical engineer and industrial designer. By nature, he is some one who loves making things: designing, building, doing. He loves simplicity, and products that work well.

Sam is practical and hands-on. He is stubborn and doesn’t give up easily. All useful traits when you find you’ve set out on a journey to reinvent the wheel . . .

Sam believes passionately in craftsmanship and in the skills and knowledge that come from practical experience. He worked with a small local company, KG Archery, manufacturers of archery bows, on the development of the springs for loopwheels.

We’re proud to be a British manufacturer of a world-class innovation in wheel technology.

Where it all started

In 2013 we raised funding to get Loopwheels into production by running a Kickstarter campaign. 178 lovely people pledged their support; some are listed here.

Without these 178 people, you wouldn’t be able to buy Loopwheels today.

In 2015, we ran a second campaign to fund tooling for Loopwheels for wheelchairs.

THANK YOU ALL!

Meet the team

Sam Pearce

Sam Pearce

Designer, Engineer, Inventor, Co-Founder. Creative. Brilliant. Determined. Irreverent. And grumpy.

Gemma Pearce

Gemma Pearce

Co-Founder. Managing Director. Diplomatic. Public relations. International. THE BOSS!

Ian Abbott

Ian Abbott

Sales and Marketing Director. Business development. Nothing is impossible! Mr Positive.

Dan Cox

Dan Cox

Chief Loopwheels Builder. Calm. Careful. And camera-shy.

Katie Dickens

Katie Dickens

Chief Customer Support: Katie deals with any returns and looks after our web “Live Chat” and “Try Before You Buy” scheme, as well as processing orders and wrangling with export documentation with Kay.

Kay Stafford

Meticulous organiser of shipments and processor of orders. Kay likes to get things right – exactly what’s required for export documentation to ensure our wheels pass through customs to reach our customers quickly!

Callum Brown

Callum builds Loopwheels, fits push rims and packages everything up ready for dispatch. Not quite as camera-shy as Dan (almost!)